The business problem
A premium product asks a customer to make a choice: is the difference worth paying for? Royal Canin wanted to bring pet owners into stores and build the confidence to make that commitment.
A useful reason to come in
The project paired an in-store kiosk with a scale and dog size or breed identification. It gave visitors something useful to do with their dog, creating a starting point for understanding the product’s value.
The experience was installed in a few locations. Its commercial aims were to increase foot traffic and help customers feel confident choosing the premium option.
The role of the interface
The screen was one part of a physical experience: a person, their dog, a scale, and a decision in a store. The software’s purpose was to connect those parts into something understandable and useful.
What this project illustrates
A business need can take the form of an experience, a tool, or a better way of making a decision. The right starting point is the change you want to create for the customer.
The interface shown here is a reconstruction for this case study, with illustrative readings and controls. It is not a screenshot of the installed kiosk. Commercial goals are described as intentions; no measured performance claims are made.